Bright Work


Creativity (Imagination)

Execution (Implementation)

(they achieve Elevation)



(It’s the Geography)

Together, we assess your landscape--the terrain that’s easy to traverse, and the terrain that’s not. Where are the peaks, the valleys? Where do you want to go?

I help you see new possibilities, open up new horizons and frontiers, attain new heights.

I work across industries — because no matter what business you’re in, you’re in the people business.

One common thread is the limiting belief, “It’s just this way in our industry / our company / our team.”

...but what if it’s not? What if I had a magic wand? Without those limitations, what could you imagine? Where could you go?

Leadership is a performative act. 

Whether you are leading a company, a team, or yourself, it takes more than book knowledge. Leading is a practice.

First, you need clarity on your vision and values. Then you need habits that reflect those things, keeping you in alignment. I help you hone your skills and sustain them long after I'm gone. 

The result is more than profit, it's vitality : leading in an authentic way becomes easeful, joyful, and a positive feedback loop.



Top-performing teams maintain trust, sustain curiosity, meet challenge, and produce results.

Yet frustration and resignation can creep in. With insights and practices from neuroscience and social anthropology, I help your organization or your team work in concert--in sync, productive, and enjoying what they do. The result? Meeting milestones and metrics while thriving. 


Productivity >< Creativity

As you grow, you need systems. 

Yet rules can stifle inspiration.

I help you solve the problem of growth killing innovation. 

Why do you need productivity? Obvious.

But why do you need creativity? Well, for one, it's how your crew stays engaged, committed, and bringing their best selves to work. We are curious beings, designed to experiment. Without the freedom to have and share ideas, humans become disengaged, resigned, or resentful. And nothing kills businesses more than that. 

There are the exciting parts of innovative cultures: experimentation, collaboration, psychological safety, flattening of structures.

And there are also the more challenging parts: accountability, candor, strong leadership.

I help you attain both the joy and rigor.

There is potential if:

  • You're going through change

  • You’re wanting to implement something new

  • You're aiming to grow

  • You want to stay agile amidst market shifts

  • You have an eye towards customer satisfaction

  • You want to increase employee satisfaction & retention

  • You're having trouble with coordination, communication, or deadlines

  • Leadership or management skills are lack-luster

  • You team is lagging in performance or output, lacking in cohesion, or both

  • You are worn down by dissatisfaction

  • You have a destination in mind, but can’t see the path there

  • You’d like to enable a culture-shift

  • You desire to feel more whole

  • You are curious


Gracie Koester

Trained to think in layers and interconnections, Gracie has a decade-plus of experience helping individuals and teams achieve goals, face challenge and adversity, and attain satisfaction & thriving.

Drawing on a combination of social neuroscience, human geography, business anthropology, ecosystem intelligence, and design thinking, Gracie helps you get where you want to go.

"I trust that you know your work best--in a lot of ways, you know more than me. So I don't tell you what to do. Rather, I guide you through a process and into practices to help you increase your confidence, skills, capacity, and joy."

Gracie received her BA from Macalester, and has studied under Marsha Shenk, Bob Dunham and The Institute for Generative Leadership, and Wendy Palmer's Embodied Leadership.